When did DJing become so
corporate? Back in the days when I
started (1988!) there were no “DJ companies” Sure, there were entertainment agencies
who would fill gigs, normally for pubs/restaurants/hotels, but the general
birthday party and wedding market was still very personal – you find a DJ and
you hire him. Discos back then were individuals, even though we did give
ourselves fancy names - Silverball Disco (as it was originally) was named after
pinball, my friend named his roadshow after the street he lived in (and lots of
people were a “roadshow”). Oh, the 80s…..
There have been many changes
in the technology of discos in the thirty years that I have been a DJ – Vinyl gave
way to CDs, and now even I am moving to a laptop (with multiple backups). The
traditional twin decks have gone, as have the big bulbs an static lighting
effects of old, replaced by LED technology and effects that mimic those seen in
nightclubs and at concerts! Radio mics, controllers, many things are now
available and have changed the physical side of DJing
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Back where it all began! |
What hasn’t changed, what
shouldn’t have changed, is the personal service. The DJ who you meet, book and who comes to your
wedding or your special event. What I am
now seeing more and more is companies, teams of DJs – what used to be a single
operator job being replaced by what feel like huge conglomerates! Ok, maybe not quite, but when I see a website
listing “all our DJs” I just wonder where the personal service is, where the
specialisms are…. Who turns up to your
show? Will s/he have a different level
of experience, a totally different style?
From a personal point of view,
it feels like these companies/agencies/teams can squeeze out other DJs which
may lessen the choice for anyone looking for a DJ. Venues use these companies and will steer
clients to them, or even insist on you using them which again reduces your
choice for your special day.
Even if you hear me say “we”,
Silverball Leisure has always been a single operator disco, (although we can call
on experienced specialists as and when required), and that is how it will always
be.
Personal –
Passionate – Professional