I worked on the "other side" of an event recently, which
gave me the opportunity to observe the DJ booked by the event organisers. The first thing that struck me was the way he
was dressed. Now, don’t get me wrong, I’m
not a “Dedicated Follower of Fashion” but it did make me think about this very
simple element of presentation.
Picture your event – your wedding, your special party,
everyone dressed up to the nines – surely all the suppliers should be dressed appropriately
too?
Having watched a DJ arrive in jeans and a denim shirt, he
was essentially “negotiating” whether he’d need to put on a suit when the guests
arrived. A Christmas dinner at over £100
per person? Why wouldn’t you be in a
suit before the first guest walks through the door?
For me, I arrive to set up in a logo’d polo shirt and
will normally wear a dinner jacket for weddings/formal events, or a logo’d
shirt/polo with smart jeans for a party.
My dinner jacket is a plum colour so that I stand out from the guests/catering
staff – I’m happy if you ask me for a request, but not for a drink! I will vary what I wear dependant on the event - Black tuxedo for a recent James Bond themed event, and always happy to wear fancy dress to match a theme!
I’ve noticed it with other suppliers too – photographers looking
scruffy and a live band in ripped t shirts!
So – does it matter?
Well I would say yes. Every
element of your presentation reflects you and the service you are providing –
and crucially, it demonstrates how seriously you take your job, your clients
and the event.
Its not a fashion show, but it is an important event!
Personal – Passionate – Professional
